How SONIC Spokane delivered fast the coneys

Image source: northcoastdriveins.com

“America’s Drive-In,” SONIC has been giving 43 states the taste of efficiency in service from its carhops on roller skates, and of “carnival-like” explosion in the mouth with its classic fares of hamburgers and french fries, as well as hotdogs and coneys. Its rocketing success, however, is not a giveaway in the starter kit for opening branches. So when it opened in Spokane, Washington, the fast-casual food place was met with certain business challenges.

Management worried about handling operations with a seamless, integrated system. Owners were hard-pressed to obtain and track sales and labor rates as they occur. Personnel waited to be asked for areas and service issues they can identify. Long story shortened, Infor had to intervene. Always industry- and company-specific, the solutions it wrought were accommodating to the business being put up, and flexible in incorporating the client’s feature requests into the software it introduced: the Infor SmartSeries Point-of-Sale (POS) Systems.


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Since POS targeted food service operators, it’s been built to run smoothly even as minor tweaking, glitches, and significant reconfiguration arose. As attested to by Preston Hawkins, owner of the Spokane franchise, Infor is a company that concerns itself with client-related rough spots. Meanwhile, in the first 87 days of the restaurant, it earned a record of $1 million in revenues, a first in all SONIC drive-ins.

For the franchise, POS has enhanced prep statuses to improve kitchen management, strategized addition of orders to existing ones, sped up identification of stations in need of help for order preps, made problems detectable by areas to keep the flow of stall and drive-through service fluid, and provided management with immediate access to sales and labor particulars. Mr. Hawkins and the store manager, Selina Harner, are appreciative of the software solution.

See the case study for this branch here.


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Under Charles Phillips’ mandate, Infor has been developing software solutions that work specifically for its targets. See how it’s done here.

Why attend Inforum 2013?

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Great minds do think alike, but in the age of travel and globalization, they sometimes have to come together in order to achieve this. The gathering of like-minded professionals is one of the best ways to witness innovation, solve problems, and generally determine where the industry is headed. Such gatherings exist for every industry, and for social enterprise, that event is called Inforum.

Inforum is an annual gathering of CRM leader Infor’s customers, employees, partners, and potential clients. Designed for the sharing of ideas and innovation, Inforum educates all members and investors on the state of the enterprise software industry and provides insight on what can be expected. In a world that is increasingly dependent on virtual social interaction, events like Inforum are necessary in determining when one is on the right path. Employees can get a bigger picture of where their career is headed and business owners can learn how to prepare and hop on board.


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Whether a start-up professional looking for ideas about where to take his business, or an industry expert looking to engage in insightful conversation with equally versed individuals, Inforum is the event to attend. There, attendees will benefit from firsthand information provided by experienced senior management officials, enterprise software experts, and speakers across different industries. www.inforum2013.com has the complete catalog of the conference and sessions.

Inforum 2012 was attended by over 5,000 participants from over 40 countries. This year’s event is expected to be bigger. Get more information about Infor, its services, and its success from CEO Charles Phillips via this website.


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REPOST: Inforum 2013 Session Scheduler now available for registered attendees

Inforum 2013 in April is approaching fast. Schedule your agenda to maximize your participation in the activities.

The Session Scheduler is an easy-to-use tool that allows you to customize your Inforum 2013 experience. Personalize your agenda, plan your trip, and maximize your investment in Inforum.

Click here to access the session scheduler and build your agenda.

Your login and password are the same as those you used for the Inforum registration system. As a reminder, your login is your email address and your password is the one you set when you registered.

Inforum 2013 offers a broad range of content sessions designed to help you build your subject expertise and knowledge base. Whether you’re looking for multi-day training courses, hands-on computer-based Academies, industry outlooks, or abbreviated "speed" sessions on specific topics, you’ll be able to compile the education curriculum you need.

Click here for a full listing of hundreds of specialized sessions offered at Inforum 2013.

Check back soon for the Inforum mobile app—hold your Inforum schedule in the palm of your hand, get a real-time list of events happening, and connect with other Inforum attendees.

Visit the Inforum 2013 website for more event information.

Or visit Infor.com for news on suite upgrades. C-level news can be found on this Twitter page for CEO Charles Phillips.